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Reidsville Downtown Corporation

Office - 230 W. Morehead Street, Downtown Reidsville, NC 27320
Office: (336) 349-1111     

Fax: (336) 347-2355

Vision Statement: 

Downtown Reidsville, the nucleus of the "Lucky City" and Rockingham County, is the primary destination for champions of creative community, business inclusiveness and healthy living opportunities. 

Mission Statement:  

The mission of the Reidsville Downtown Corporation is to enhance Reidsville's Downtown so our visitor's enjoy unique and diverse experiences. 

North Carolina Downtown Development Association Consultant Resources
As part of the City of Reidsville Main Street Program’s commitment to design management and historic preservation, the following link to the NCDDA recommended list of consultants has been provided in regard to historic preservation.  The NCDDA is the collaborative leader working at the creative intersection of the public and private sectors to enhance downtowns as cultural and economic centers throughout the state.  They compiled this list of consultant resources to further with your particular project.

RDC Board Members


Meeting Schedules:

  • Board of Directors-4th Tuesday at 8:30am 

  • Community & Business Committee-2nd Tuesday 9:00am

  • Creativity/Promotions Committee-1st Tuesday 9:00am 

  • Healthy Living Committee-as needed

Board Members:

  • Melanie Morrison - President

  • Eric Smith - Vice President

  • Jay Donecker

  • Delta Rankin

  • Miranda Ashley 

  •  Jeff Garstka

  • Emma Crabtree 

  • Adrianne Hensley

  • Jeff Permar  

  • Geoffrey Haigler

  • David Apple  

  • Joe Tarpley 

  • Louise Uziel

(Non-voting Members)

  • Jill Weston, Main Street/Market Square Manager

  • Diane Sawyer, Reidsville Chamber of Commerce

Community Projects


RDC is heavily involved in several community projects. Watch this page for updates and information on upcoming projects or opportunities to volunteer.

Main Street Programs


Main Street Reidsville was officially designated a Main Street Program in 1984. The purpose of the program is to assist the community in revitalizing the downtown commercial district through historic preservation. Through the North Carolina Main Street Program, the Reidsville Downtown Corporation can offer technical planning, organizational, and training assistance, and design assistance services for building facade improvements and maintenance. The fundamental organizational structure consists of a governing board and standing committees. Volunteers are coordinated and supported by a paid program director.


The City of Reidsville’s Main Street Program has been designated as a 2021 Accredited Main Street America™ program.  Accredited status is Main Street America’s top tier of recognition and signifies a demonstrated commitment to comprehensive commercial district revitalization and proven track record of successfully applying the Main Street Approach™.  RThis is the first time the city’s program has achieved accredited status.

The National Main Street Center, established in 1980, is a program of the National Trust for Historic Preservation. The National Main Street Center sponsors workshops and conferences, publishes training materials, offers a certification program in professional downtown management, produces the Great American Main Street Awards, and operates the National Main Street Network, a membership program that helps communities learn from each others experiences. Today the Main Street Program works more than 1600 towns and cities across our nation. The key to the Main Street success in downtown revitalization is the Main Street Four Point Approach.



Share our vision and goals by building consensus and cooperation among the many groups and individuals who have a role in the revitalization process. Involve all the downtown’s stakeholders in an attempt  to get everyone working toward a common goal. Motivate and drive the volunteer-based Main Street Program, manage fundraising and recruit sponsors for all events. Keep the organization on a time-line to ensure a well organized and well managed volunteer-driven organization. This committee works very close with the Promotions Committee.


Selling the image and promise of Reidsville Main Street to all prospects by marketing the downtown district's unique characteristics to shoppers, investors, new businesses and visitors. An effective promotion strategy and a series of downtown events forges a positive image through advertising, retail promotion activity,and marketing campaigns. Community education to aggressive public relations are important to create community excitement and involvement. This committee works closely with the Organizational Committee.



Getting Reidsville Main Street into top physical shape by capitalizing on its best assets, such as historic buildings and traditional downtown layout is just part of the story. Enhancing the downtown’s physical   environment by capitalizing on its best assets, such as historic buildings, and creating an inviting atmosphere through attractive window displays, parking areas, building improvements, streetscapes, and landscaping. The Main Street Program also focuses on instilling good maintenance   practices in the commercial district, enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging appropriate new construction, developing sensitive design management systems, and long-term planning. This committee works closely with the Economic Restructuring Committee. 



This committee seeks to strengthen Reidsville's existing economic assets in the downtown business district while also expanding and diversifying the economic base. By helping existing businesses expand and recruiting new ones to respond to today’s market, the Main Street Program helps convert unused spaces into productive properties and sharpens the competitiveness of business enterprises. The committee works toward business and investment recruitment, oversees incentive programs, advisory to new businesses and any rehab work. This committee works closely with the Design Committee. 

The Main Street Program is under the direction of Economic Development Director Jeff Garstka.

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NC Main Street Community

As a Main Street America™ Accredited program, The City of Reidsville is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ Accredited programs meet a set of National Accreditation Standards of Performance as outlined by the National Main Street Center.